02 — Economics

Revenue per unit, not panels per roof.

NOI underwrites your roof, finances the system, meters consumption, and bills tenants directly. You see a new revenue line — not a construction project. Here's how the math typically lands.

Model · 12-unit multifamily
Line item
Before NOI
With NOI
Units
12
12
Avg. monthly rent / unit
$1,850
$1,850
Solar revenue / unit / mo
+$148
Revenue per unit
$1,850
$1,998
Annual NOI lift
+$21,312
Capex from owner
$0
Live property · 24-unit, Tampa

Tenants pay less. You collect the margin. Everyone wins except the utility.

Below is a real Tampa property running on NOI today. Tenants save roughly 30% versus their previous bill — and the landlord adds a five-figure revenue line they didn't have last year.

Property units
24
Avg. tenant utility bill (before)
$187 / mo
Avg. tenant bill on NOI
$132 / mo
Monthly revenue to landlord
+$1,584
NOI platform fee (5%)
−$79
Stripe & processing
−$28
Annual NOI uplift
+$17,724
Three levers

Why the NOI line keeps growing.

Rate inflation

Utility prices have risen ~4–6% annually for a decade. Your tenant rate moves with the market — your cost basis doesn't.

Higher occupancy

Tenants on cheaper power renew at higher rates. We see meaningful retention lift across NOI portfolios.

Asset value

An extra five-figure revenue line at typical multifamily cap rates can add six figures to your building's appraised value.

Illustrative. Final numbers depend on roof orientation, local utility rates, tenant load profile, and financing structure.

Compare

Installers install. Billing tools bill. NOI does both.

Most landlords think they have to pick between expensive ownership, a developer who keeps the upside, or stitching together five vendors themselves. NOI replaces all three.

Hardware only
Solar installer
  • Installation
  • Zero-upfront financing
  • Tenant billing
  • Revenue management
  • Landlord dashboard
Full-stack revenue platform
NOI
  • Installation (partner network)
  • Zero-upfront financing
  • Tenant billing via Stripe
  • Real-time NOI analytics
  • Full landlord dashboard
Software only
Billing software
  • Installation
  • Zero-upfront financing
  • Tenant billing
  • Basic revenue tracking
  • End-to-end ownership
vs. third-party PPA

With a developer-owned PPA, the developer keeps the revenue. With NOI, you do.

Developer PPAs are designed to retire the developer's capital — your tenants' payments service their balance sheet, not yours.

NOI is designed around the landlord. The system can be financed or owned, but the recurring revenue line always belongs to you.

When the building sells, the NOI line transfers cleanly. PPAs often complicate diligence and reduce buyer appetite.

Economics questions

Questions about the numbers.

How the revenue model shows up in NOI and valuation.

How much NOI lift should I expect per unit?+

In our modelled 12-unit example, solar billing adds about $148 per unit per month, taking revenue per unit from $1,850 to $1,998 and lifting annual NOI by roughly $21,312 with zero owner capex.

Do residents pay more than they do today?+

No. Residents are billed below the utility rate — in the 24-unit example the average bill drops from $187 to $132 per month, which is why enrollment stays high.

How does this affect my property valuation?+

The revenue is recurring and contracted, so it flows into NOI and is capitalised like any other income line. At a typical cap rate, each dollar of annual solar NOI adds roughly fifteen to twenty dollars of value.

What capital do I have to put in?+

None in the financed structure. NOI funds the system, installs it, meters it, and operates it, so owner capex is $0 and revenue starts once the system is live.

More questions? Read the full FAQ or talk to us.